About Smarts
We're building the future of personal finance — combining expert research with AI technology to help everyone make smarter money moves.
Our Mission
At Smarts, we believe financial literacy should be accessible to everyone — not just those who can afford financial advisors or have hours to research. That's why we built an AI-powered platform that delivers personalized, expert-backed financial guidance instantly.
Our mission is to democratize financial knowledge. We combine hundreds of thoroughly researched articles with cutting-edge AI technology to give you answers to your money questions in seconds — whether you're looking to start investing, find the best bank bonus, or build credit wisely.
We're not just another finance blog. We're a technology company on a mission to help millions of people take control of their financial futures.
AI + Expertise
What makes Smarts different? We've trained our AI on years of financial research, expert analysis, and real-world money strategies. When you ask Smarts a question, you're not getting generic AI responses — you're getting guidance informed by hundreds of deeply researched articles written by financial experts.
Every recommendation is grounded in our editorial standards: accuracy, transparency, and your best interest. We never recommend products we don't believe in, and we always disclose our relationships with financial institutions.
Think of Smarts as your personal financial mentor — available 24/7, backed by real expertise, and committed to helping you succeed.
Our Values
Everything we do at Smarts is guided by six core principles that spell out who we are:
Service
We exist to serve you. Every feature, article, and AI response is designed with your financial success in mind.
Mastery
Our team constantly studies markets, products, and strategies to provide you with the most accurate, up-to-date guidance.
Accountability
We stand behind our recommendations. If we're wrong, we own it and update our guidance immediately.
Resourcefulness
We find solutions. Whether it's a unique side hustle or an overlooked bank bonus, we dig deep to find opportunities others miss.
Transparency
No hidden agendas. We clearly disclose how we make money and never let partnerships influence our recommendations.
Support
Your financial journey is unique. We're here to support you at every stage, from your first $100 investment to financial independence.
Meet the Founder
Brian Meiggs · Founder & CEOI started Smarts because I believe financial freedom should be possible for everyone — not just the wealthy or well-connected. After building a successful online publishing company and being featured in outlets like Wall Street Journal, Entrepreneur, Business Insider, Yahoo Finance, and NASDAQ, I realized something was missing: a way to give people instant, personalized financial guidance.
That's why I built Smarts AI — to combine everything I've learned about personal finance into a tool that can help anyone, anytime. Whether you're trying to make your first $1,000 or your first million, I want Smarts to be the mentor I wish I had when I started.
My philosophy is simple: the best investment you can make is in yourself. Never stop learning, never stop growing, and never let anyone tell you that financial success isn't possible for you.
Let's make smarter money moves together. — Brian
Featured In
We're proud to be recognized by leading publications for our expertise in personal finance and innovative approach to financial education.
Join Our Team
We're always looking for talented people who are passionate about helping others achieve financial freedom.
View open positions →Ready to Get Smarter?
Join thousands of people who use Smarts every day to make better financial decisions. Ask your first question — it's free.
Ask Smarts Now